Team
Elena Voss
Product & commerce lead
I connect the catalogue the merchandising team can actually run — inventory in one system, storefront in another, an API layer in between. Not a rewrite for its own sake.
Elena leads retail and product engineering at Velosius, including Shelf to checkout: one catalogue, every channel, tools operators own after we leave.
Expertise
- Leads Velosius retail and commerce programmes
- Writes our field notes on hiring a custom web application development company
- Writes our field notes on ecommerce ERP integration
- API layers merchandising teams can operate
- Designs handover, not lock-in
Retail commerceEcommerce ERP integrationCustom web applicationsAPI integrationPersonalisation enginesMerchandising tools